Our story is your story. We celebrate rich traditions, strong heritage, and great memories rooted in Minnesota history and culture with one-of-a-kind designs, and lifestyle apparel for the entire family.

BRAND POSITION

The Minnesotan offers quality goods and apparel that evoke a Minnesota experience created by embracing its traditions, events, heritage and heart. 

BRAND VISION

Foster a personalized social and wearable experience in which the brand finds your Minnesota values, memories, inspiration, and belonging.

BRAND VALUES

Creativity - Tradition - History - Quality - Authenticity Respectability - Essence - Collaboration - Story - Community

RALLYING CRY

Finding You